Advertising

Opera de Montreal, Cinderella Publicity Campaign

The campaign for the opera Cinderella, had to show a specific target market; this was done by doing research and a communication plan. This publicity had to show an important moment of the story, it had to reflect also the tone, the culture, the colors, the language, the graphic and the typography style.

Keywords were use to be able to make different versions of the publicity which by the end, one was chosen. With the selected version, another similar version was made but with more contrast and efficiency. Once the final version and the right typography were chosen, then began to build this publicity on different medias such as a side bus, a newspaper ad, a poster and an invitation.